MEDIA EXAM

 MEDIA STUDIES EXAM

Media exam

1. One way in which mise en scene is used to create meaning is the brightness. The meaning is that it is a very lonely place, and that it is a very mysterious place, and that it was to be very quiet. An example of this is when the inspector is walking around the place where he fights the man with the fire metal, it is very creaky and quiet there. Another way mise en scene creates meaning is by the clothing that they are wearing.  This creates meaning as you can tell that the women is very slick and powerful, with her bright and clean leather black jacket.  Also, because the inspector is very calm and relaxed in his casual suit.

 

2. One way in which traditional gender is challenged is that woman can sometimes be powerful. This is shown when the woman sits her down. This part is towards the end of the passage when she find a white board that has a map of England on it. This shows that she is powerful because she is bossing the inspector around which is very unusual, and shows that she has dominance over other people. This concludes that in the movie tradition can be shown by her power, when she takes over the role of being the person who controls the scene.

 

Another way in which gender tradition is challenged is when she is pinned and tied against the wall. This makes us feel as a viewer that women were not as powerful as men back in those days, and it is very different today.  This part is shown when the tall and slick inspector beats off the peasant worker, and then walks over to the tied up women. This shows the men have power over women because it represents that women are tied up and do not have the strength to beat off someone, as he casually unties her. This conforms to society back then because men used to have a lot more power over women. 

 

Another way in which gender is challenged in the extract is when the inspector compares the woman to a horse. This is shown when she is tied up and he says 'this is supposed to go on a horse y'know.'  This is a great representation of how women were treated because he is making fun of her and comparing her to a horse and that she fits in it.  This draws the conclusion that women were also called names and verbally  abused, which further fits the stereotype back then.

In conclusion, this extract challenges the stererotype of gender strongly because of the amount of times a gender stereotype of the 60s happened back then. However, it does show the power of women at times in the extract.

 

3. Cultural and social contexts have a large influence on the message given out.  One reason why this may happen is because people can relate to it.  People relating to what is happening in the film brings the message across massively because they know that it is happening in the real world and so the message it brings is stronger.  For example, a black guy could relate and understand the message too, when Ryan was being abused on the beach.  This can also relate to other audiences as they can not relate, but get a strong message across due to the fact that it is influenced on the current stereotypes and that it needs to stop.  It also holds a lot more value because it sends a message that we should never do things like this again, and sends a message to the racist community that we need to stop this behaviour, and that it is completely wrong to do this type of stuff.

4. One way in which reggae music is represented is by the colour.  The colours that mainly represent reggae music are green, yellow, and red, which are shown in the extract, especially in the central splash. Another way reggae music is represented is by the man in the centre, the way the brightness is laid out on how and how relaxed he is, with also a flavour of joy.  Another way in which reggae music is represented is by the black and white colours at the bottom, representing how reggae music originated from.

5. For extract 1, one way in which they try and connect with pop fans is by having many different colours, to stand out. For example, in the central splash there is red yellow and green to represent pop and reggae chilled music, which appeals to pop fans.  This draws the conclusion that joy and fun is one of the main targets for MOJO magazines.  Another way in which MOJO are willing to go far to connect with pop fans is by showing that the man in the centre has power. This is shown firstly because he is in front of the mojo text, showing that he is dominant.  Another way in which it is shown is the lighting being fully focused on him, showing that he is the centre of attention.  Another way in which power is shown is by how tall he is in the article.  This is shown by how he covers up a lot of the magazine with his height and dominance over you.  This shows that power is influenced a lot to connect with audiences in this article.  Another way in which MOJO goes far to connect with audiences is by having a very out-there cover.  By this, I mean that there are a lot of things all coming at you at once, which shows a very fun vibe and makes you want to look at everything.  This draws the conclusion that MOJO are using lots of different text fonts and colours to make it fun to connect with pop fans.  Another way in which MOJO connect to the pop audience is by having words such as ‘explosion’ and ‘revolutionary’, to try and appeal to more audiences. This draws the conclusion that they try and make it appeal to younger audiences slightly more by using these more ‘kiddish’ words.

For extract 2, one way in which the Strad try and connect with classical fans is how simple and basic it is. This appeals to the target audience because of how chilled out it is, and how the font is all the same and there is not much on there.  This draws the conclusion that classical music fans enjoy more chilled magazines and want it to be more basic.  Another way in which simpleness is shown in the article is by her pose.  The central splash of her facing towards the side with her head turned whilst holding a violin makes it seem a lot more relaxed than a big guy standing directly in front of you with colours flying all over the place.  Also, the lack of colours makes it seem a lot more relaxed and calmer.  This draws the conclusion that The Strad use less colours and a short and sweet cover to cover their range of target audience.  Another way in which The Strad connect with audiences is by having a pull quote.  This pull quote is motivational, and it fits the target audience because there are people who don’t like playing and instrument and might quit, but may be heard out by her, and continue reading the article.  This draws the conclusion that the target audience is also for people who like being motivated and challenged.

In conclusion, there is a massive contrast in target audience between these two people. One of them is very funky and enjoys looking down at people, yet whilst still being chilled and relaxed, therefore having the target audience of the pop industry.  The other one is a lot more soothing and has a very 30s style to it, therefore having the target audience of the classical music industry

6. Government

7. One advantage of publishing in print is that you can sell it in different stores.  Despite being more expensive, it is a big advantage because more people will see it, and it is a much better way to get your brand out there if you are new, or if you are big and are looking for sales from maybe the elderly.  One advantage of printing online is that it costs a lot less.  This is very useful because you can spend your money on promotions and improving your articles in general, and also it is a lot more modern.

 

8. One way in which cultural and political contexts is by showing things that happen in the world at the moment.  For example, in the skybox there are things related to lockdown such as workouts at home, and best cooking recipes when you are bored at home.  This draws the conclusion that this fits the current social contexts very well. Another way in which coultural context is shown is that the most trending topics are in the front. In this example, the George Floyd situation is in the central splash because it is very important and trending.  This is also a good opportunity to interact with audiences because it lets people have their opinion on different social media platforms e.g twitter to further engage audiences into The Observer.  In addition, cultural context is also shown because it shows the contrast in views between two different people who live different lives via the picture in the central splash.  It provides good entertainment because people may have sympathy and are able to see what people are talking about online.

Another way in which it is shown in the front page in the main headline saying Cummings has broken the covid rules.  This is a good example of this because it shows them talking about the trending topic of covid-19, which has affected everyone's life at this point and you will see good social interaction because lots of people will be talking about it.  It is also political because it allows the people to understand what is going on at the moment.  This also provides entertainment because people who like the story are encouraged to talk about it with friends and people may have contrasting opinions on the situation.