03 CREATING MEDIA: MUSIC VIDEO

NF - LET YOU DOWN

Brief 3 - an original music video to accompany a hip hop music track aimed at an audience of 14-18 year olds

Statement of Intent

I have covered the hip hop track Let You Down, by NF. The language of my music video follows music video conventions: I have a mix of performance (where my singer lip synchs the words, addresses the audience directly through eye contact and performs in role) and interpretation of the narrative (in which the lyrics are acted out). I also follow another really central music video convention of cutting to the beat, which means that the pace changes dramatically and therefore the speed of my singer’s actions and my editing. This song relates to a younger audience of teenagers because the lyrics are relatable; someone letting their partner down, and wanting forgiveness for mistreating someone who wanted to treat well. 

The narrative I have in my music will be related to the lyrics. It will convey the story of a young boy texting his partner, saying they need to take a break. I convey this by adding texts on the screen as each text is played out, whilst cutting between me passionately lip syncing the lyrics to the chorus 'I'm sorry that I let you down'. This expresses my feelings and that I need to find a way to escape this bubble I am in, in my life. I have text bubbles popping out of the screen to the side instead of showing my phone. I show the stress of 'the voices in my head' using many different camera shot types. I represent the downwards spiral of frustration and stress through the edit of the clock being in a time lapse.

I am in the snow with white and black clothes on because it represents darkness and in a lonely place. My singer wears stereotypical teen clothes (tracksuit and hoodie clothes). I show my stress when I do a shot of me opining my laptop, viewing an essay. Whilst doing this lip syncing in the snow, and behind my green screen (which is a shot of the woods), I'm doing the essay and struggling to do it, and continuously put my head down disappointingly. When the main beat hits, there is a 2 second clip of my body shattering into pieces using special effects, to represent how I want to disappear. 

Lyrics

Song - NF - Let You Down

Feels like we're on the edge right now

I wish that I could say I'm proud

I'm sorry that I let you down

Let you down

All these voices in my head get loud

I wish that I could shut them out

I'm sorry that I let you down

L-l-let you down

Yeah, I guess I'm a disappointment

Doing everything I can, I don't wanna make you disappointed

It's annoying

I just wanna make you feel like everything I ever did wasn't ever tryna make an issue for you

But, I guess the more you

Thought about everything, you were never even wrong in the first place, right?

Yeah, I'ma just ignore you

Walking towards you, with my head down, lookin' at the ground, I'm embarrassed for you

Paranoia, what did I do wrong this time? That's parents for you

Very loyal?

Shoulda had my back, but you put a knife into my hands before

What else should I carry for you?

I cared for you, but

Feels like we're on the edge right now

I wish that I could say I'm proud

I'm sorry that I let you down

L-l-let you down

All these voices in my head get loud

I wish that I could shut them out

I'm sorry that I let you down

L-l-let you down

Yeah, you don't wanna make this work

You just wanna make this worse

Want me to listen to you

But you don't ever hear my words

You don't wanna know my hurt, yet

Let me guess you want an apology, probably

How can we keep going at a rate like this?

We can't, so I guess I'ma have to leave

Please don't come after me

I just wanna be alone right now, I don't really wanna think at all

Go ahead, just drink it off

Both know you're gonna call tomorrow like nothing's wrong

Ain't that what you always do?

I feel like every time I talk to you, you're in an awful mood

What else can I offer you?

There's nothing left right now, I gave it all to you

Feels like we're on the edge right now

I wish that I could say I'm proud

I'm sorry that I let you down

L-l-let you down

All these voices in my head get loud

I wish that I could shut them out

I'm sorry that I let you down

L-l-let you down

Yeah, don't talk down to me

That's not gonna work now

Packed all my clothes and I moved out

I don't even wanna go to your house

Everytime I sit on that couch

I feel like you lecture me

Eventually, I bet that we

Could have made this work

And probably woulda figured things out

But I guess that I'm a letdown

But it's cool, I checked out

Oh, you wanna be friends now?

Okay, let's put my fake face on and pretend now

Sit around and talk about the good times

That didn't even happen

I mean, why are you laughing?

Must have missed that joke

Let me see if I can find a reaction

No, but at least you're happy

Feels like we're on the edge right now

I wish that I could say I'm proud

I'm sorry that I let you down

Oh, I let you down

All these voices in my head get loud

And I wish that I could shut them out

I'm sorry that I let you down

Oh, let you down

I'm sorry

I'm so sorry now

I'm sorry

That I let you dow

01 CUFFS EXTENDED ANALYSIS

The opening scene of Cuffs uses diegetic sound and this is used to create authenticity. The intercom is used to show a one on one conversation to create tension, as Ryan is about to start to fight a crime. The police sirens are used to signify what type of show it is, that is a police procedural, as police sirens has connotations of crime and drama. The non-diegetic sound (the soundtrack) begins the scene with pace, and a fast and quick introduction that brings momentum to the opening scene. Percussion is used to show that you are in a dramatic scene, as it is fast and loud. The superintendent's speech creates a sound bridge over the main scene of Ryan, and the scene that quickly follows on the beach. In this scene, we meet the different social groups that are typical of Brighton, or that are made out to be typical.

Cuffs reflects the social and historical contexts of its time. Modern Brighton is shown as having diversity of different social groups. There are different genders, friends, ethnic backgrounds and races. It is very modern in terms of how different social groups are represented; having a female police chief, and a black and gay officer. A social group of family is shown in the opening scene with the beach, when a family is all together nude fighting. Also, when Vikors is giving his speech the group of co-workers are all aligned standing with each other, congratulating Jake on his newest promotion. In the course of this episode, the speech is challenged and he is always tested as he does not always earn the respect from the public that he usually gets. For example, the scene on the beach when Ryan is beaten up, when Benson threatens Ryan to kill him with a screwdriver. Also, the lack of support from public, with the amount of people that commit crimes and do not submit evidence. 

For Blumler and Katz, audiences use media to gratify needs. For example, audience pleasure comes from empathising and identifying with characters or content represented in them.  Getting to know the officers as fully rounded characters, with whom we can empathise can offer these types of audiences these types of entertainment. We learn that Jake is a very friendly person towards society. By opening up to Ryan about himself about how he is gay and is a police officer, shows that he wants to make changes in Brighton. This shows how much of a humble person he is, it also appears he is a brave person. Ryan is very angry with Jake because he believes he only got into the police team because of his father. In addition, he messes up his first job as an officer, which makes Ryan even more angry. We learn that Ryan is bemused by Jake as he has no practice in the policing world. Ryan feels that he has earned his job and where he has got to today. In contrast, Jake has had the fast way ticket to his career, and Ryan can recognise that.

When we are near the end of the 3rd chapter, a pleasant Asian man cycles into a local shop where he proceeds to get stabbed with a screwdriver by a group of 3 people. In the store music is playing that is fast paced and trendy. As soon as the racists enter the story and we get the Asians reaction ship, it immediately switches to dark and scary music. The music gradually gets more intense and shaky as the racists proceed to corner the Asian and stab him. This then draws tension to the viewer as they are aware of what they are about to see. As soon as he is stabbed, it switches straight to a kid having his day, drowning the scary music as he is laying in a pool of blood.

The camera work shows in which way the bully approaches Amit, trying to pick out his curry from the shop for his family and this therefore makes us feel scared and shivered by him. In addition, it can cause us to feel anxious about what he will do to him. It also does not expose his full body, so we are not aware what has happened to him and we want to find out, but the way he falls makes us realise he is dead. also the way that the camera follows his body as it gradually drops to the ground. The camerawork building up to it is slow paced and slightly smooth, to help build tension for the viewers at home. The camerawork is used specifically so it does not reveal the attack that happens. This is because these types of violent crimes cannot be shown before 9pm, because it is a family friendly show. The camerawork shows the racists slowly moving down the aisle, revealing each one as they corner Amit from escaping, which builds more tension for the viewer.

When you are policing in a modern world, you are required to put up with a lot of hatred from the public as they see you with disgust and many people do not trust the police. This is shown in the start of chapter 5 when the good guys go up to students when they on their study period who are bursting around the area and hurt the police when they go up to them. The police may have not helped them in the past so they may not be relentless to help them in the future. We see this towards the end of chapter 5 when a guys shop is vandalised and it takes the police 3 days to respond; therefore when his son is a main witness in an assault case, he does not allow him to be interviewed. This portrays the policing system as corrupt and they do not believe it in.

At the end of the extract, there is a crucial scene in which Jo is with St. Vickors, and they handle a press briefing with the racists that stabbed the Asian. Us, as an audience, learn about as much as her as a person, as we understand how she handles her professional life. We can see this in the two shot when we focus on Jo eyeing superintendant Vickors during their press conference. The body language is shown with a close up shot of their hands together, and it slowly zooms upwards, and Jo's eyes are focused on his wedding ring, and she snaps out of it and looks up instantly with a formal and professional smile. Also, when the word 'whiteness' is spoken, she immediately drops expression, because she knows that is not going to happen with the Asian's family. We see Jo at the TV screen performing in front of a camera. She is very sympathetic for the crime that was committed, as she says 'he had his whole life ahead of him'. We also can notice that Jo is very brave, when she enters the racist's home before back up comes, in case she gets in any trouble.

STATEMENT ON INTENT

The hip hop song to interpret my music video is Let You Down, by NF. My video will be over 2 minutes, and plans to include several locations, shots and movements. This song relates to a younger audience of teenagers because the lyrics are relatable; someone having issues and has let their partner down, and he wishes he was forgiven for mistreating someone who wanted to treat well. This relates to relationship issues I have in my music video.

The narrative I have in my music will be related to the lyrics. It will convey the story of a young boy texting his partner, saying they need to take a break. I convey this by adding texts on the screen as each text is played out, whilst cutting between me passionately lip syncing the lyrics to the chorus 'I'm sorry that I let you down'. This expresses my feelings and that I need to find a way to escape this bubble I am in, in my life. I have text bubbles popping out of the screen to the side instead of showing my phone.

I am in the snow with white and black clothes on because it represents darkness and in a lonely place. Also, it is a genre convention, with my bottoms, hoodie and stereotypical teen clothes. I show my stress when I do a shot of me opining my laptop, viewing an essay. Whilst doing this lip syncing in the snow, and behind my green screen (which is a shot of the woods), I'm doing the essay and struggling to do it, and continuously put my head down disappointingly. When the main beat hits, there is a 2 second clip of my body shattering into pieces using special effects, to represent how I want to disappear. 

TV IN THE 2010s

 

1. Explain technological convergence. [2]

Technological convergence is where 2 different forms of technology form to create a brand new outcome. A good example of this is the smartphone.

2. Explain 'channel surfing'. [2]

Channel surfing is the action of switching through different channels on yur remote control on your TV, to find a channel that tailors your taste.

3. Give 3 examples of how channels create brand loyalty [6]

One example of creating brand loyalty is by having a production value that is high quality. As a result of this, people will see your companies work and recognise that if they are watching your work, it is guaranteed to be high quality. Another way is to have a good storyline that interests viewers. This leads to a grappling and higher end watch, that viewers will enjoy more. The final way is by hiring famous actors for the fans' sake. By this, it means that if your lead actor is a fan favourite by many, they may watch it just for the purpose of him being in it.

4. What is 'long form television drama' ? [2]

The strand of showing long series of dramas on a channel.

5. What is a 'flagship' programme? [2]

A very long waited programme that has a lot of hype built around it.

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

The BBC have to offer good production value, unique and well built programmes that are guaranteed to grip viewers that are into a type of series they are watching from the BBC. They are also required to show UK culture and its beliefs to everyone watching BBC outside the UK. They are also regulated to have diversity and different ethnicties in their shows. Also, they are required to inform viewers and give out news.

01 TELEVISION

 We look at current news articles about the BBC and return to the OCR fact sheet on the television industry.  

According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?

 On demand content is when the viewer of the show can watch it to their liking, whenever they want. For example, if during the weekend they want to watch a show, they can easily switch on the television and put that show on. In contrast, live content is when the viewer has to come at a specific time to watch the film. For example, a show at 8:00 premieres every single day of the month, an example of this is the AMC show Prison Break.

2. What is the demand for 'live' content like?

 On demand television is a lot more used then live television, this is due to it being more convenient as you can view it in your free time, in contrast to live where you can only watch it at one specific time. 

3. According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

 I have watched most of them, the one I have watched a lot over the last few years. This appears on the BritBox service, and appears at 9 every day, when it is on. This show is a family focused entertainment, and comedy show. It applies to all age groups and is something the family can watch, and it brings entertainment pleasures for all age groups. This show is one of the biggest British shows consistently over the past few years, but is losing some popularity due to on demand streaming platforms having taken over such as Amazon Prime. This is due to them having a much bigger budget, and it is more convenient to watch.

 4. Apply Blumler and Katz's audience framework to what you learn from this article.

Entertainment - Television shows audiences emotions, and it also lets them be entertained by things such as suspense, and thrill in certain television shows. This is used to engage audiences and make them hooked as possible into the show. An example of this is David Attenborough's show, in the article where he entertains us.

Relationships - you are able to build relationships through programmes with people who have a similar taste to you, it can also result in more family time.

LOCKDOWN - MOVIE POSTER

 

RAPID REVISION

 1. How has technology changed the way people use newspapers?

One way technology has changed the way we use newspapers is that almost all of read our newspapers online. This is due to it being more convenient, as our phone can be used as a portable newspaper. Large broadsheets are very annoying to carry around, whereas with our phone is consistently in our pocket and we never let go of it, making it a lot easier to use daily. Also, you can have interactions with other people who own the newspapers, via social media sites like Twitter or Instagram, where people can drop their comments below. 

Thanks to new technology we can gather news from certain areas promptly and upload them as soon as they happen. This allows them to upload things a lot quicker, which as a result makes them a primary source of news to a lot of audiences. Also, people from the public can contribute with their photos of the news, making them be quicker in producing their news. To add articles are a lot more interactive as since they are online, the public can share their views on the paper. This allows magazines to make improvements on their articles based on the comments, such as making certain areas more specific and precise.