TV IN THE 2010s

 

1. Explain technological convergence. [2]

Technological convergence is where 2 different forms of technology form to create a brand new outcome. A good example of this is the smartphone.

2. Explain 'channel surfing'. [2]

Channel surfing is the action of switching through different channels on yur remote control on your TV, to find a channel that tailors your taste.

3. Give 3 examples of how channels create brand loyalty [6]

One example of creating brand loyalty is by having a production value that is high quality. As a result of this, people will see your companies work and recognise that if they are watching your work, it is guaranteed to be high quality. Another way is to have a good storyline that interests viewers. This leads to a grappling and higher end watch, that viewers will enjoy more. The final way is by hiring famous actors for the fans' sake. By this, it means that if your lead actor is a fan favourite by many, they may watch it just for the purpose of him being in it.

4. What is 'long form television drama' ? [2]

The strand of showing long series of dramas on a channel.

5. What is a 'flagship' programme? [2]

A very long waited programme that has a lot of hype built around it.

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

The BBC have to offer good production value, unique and well built programmes that are guaranteed to grip viewers that are into a type of series they are watching from the BBC. They are also required to show UK culture and its beliefs to everyone watching BBC outside the UK. They are also regulated to have diversity and different ethnicties in their shows. Also, they are required to inform viewers and give out news.